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NEXT >>> WINTER 25 SCREENINGS
Winter 25 Screenings
@ WELLCOME MUSEUM
LONDON EUSTON
The Basics of Licensing Seminar
@ VENUE - TBC
LONDON
Mon 20th Jan 25 (9-5)
May 25 (9-5)
BRANDS RETAIL - The Basics of Licensing Seminar - sponsored by TBC
@ VENUE TBC (LONDON)
@ TIME TBC
PRICE PER TICKET = TBC
The Basics of Licensing Seminar
Ever wondered how Branded Merchandise gets manufactured and then sold in all the major supermarkets in the UK and through online retailers. Our Basics of Licensing seminar will go through the basics of how you license an Intellectual Property and what the Licensees (Manufacturers) and Retailers look for when they are signing a license with the rights holder. The industry is lucrative, hundreds of millions of pounds worth of licensed products are sold each year in the UK.
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Your ticket includes a seat to watch the seminars and panels, teas and coffees, lunch included and a ticket to the evening networking party so you can swap business cards with your new friends in the consumer product licensing industry.
ON SALE END OF JAN 25
What you get...
A seat for the Basics of Licensing Day
Teas and Coffees included
Lunch provided - (vegan, vegetarian and allergy options available)
A ticket to the networking party - (drink(s) and Canapes included)
REGISTRATION - 9am - 10am - Teas & Coffees
AN INTRODUCTION TO BRAND LICENSING
How does Intellectual Property (IP) get turned into different products, marketed, manufactured and then sold to the general public. The process looks complicated and you might not know where to start.
This seminar will give you the basics of what a licensee and retailer looks for, trends that are appearing on the horizon, if your IP fits and has 'eyeballs' - there is no definitive answer on what IP's get to appear on shelves, a lot of the time it is personal relationships built over time in the Licensing industry that gets the deals over the line. We will go through the basics on everything you need to know about turning your IP into fan merchandise.
10am - 10:45am
Ryan Beaird - Owner Brands Retail Conference
Ryan Beaird has worked in Print Journalism, TV, Animation and Consumer Product Licensing for twenty years. He ran the 'now closed' UK office of the US Licensing Association 'Licensing International', before launching Brands Retail and Get Animated conferences.
LICENSEES & MANUFACTURERS
Now you have built up your relationship with a licensee who wants to 'License' your IP - what now?. We will hear from a prominent licensee who has numerous famous brands in their portfolios.
We will find out what they look for, how they do a deal and what are the terms of the contract. We will also go through the dreaded 'signoff' stage to get the product made and then shipped to stores around the world.
10:45am - 11:15am
Speaker TBC
insert speakers bio...
WHAT GOES IN A STYLE GUIDE & WHY ARE THEY SO IMPORTANT
IP owners have their bibles for their properties, what fonts should be used, what colour scheme is ok to use around the brand marketing.
Style guides in Licensing are much more involved that a core brand style guide.
Some style guides can take the IP to different places that the IP owner may not have thought possible. It can be a daring adventure going on a style guide creation exercise. We will hear from ??? who has been doing them for years and give you an idea of what goes in them, how a licensee or retailer uses and works with them to create a great product.
11:15am - 12pm
Speaker TBC
insert speakers bio...
12pm - 1pm - Networking Lunch
TRADING STANDARDS & COUNTERFEIT ENFORCEMENT
"Stick a pony in me pocket,... I'll fetch the suitcase from the van, Cause if you want the best ones, but you don't ask questions then brother I'm your man!."
Everyone knows Only Fools and Horses, Del Boy was the consummate knock-off market trader back in the day, if you wanted anything counterfeited just speak to Del Boy and his side-kick Rodney. Trading Standards are constantly at war with counterfeiters, how do they police the industry?, how do we help in the Licensing industry shut down knock-offs. Counterfeit branded goods contributes to global organised crime, so we will look at ways of how you can protect your IP's and how we as an industry work with law enforcement.
1pm - 1:45pm
Speaker TBC
insert speakers bio...
MEET THE LICENSING BRANDS & AGENTS PANEL
Want to meet some Licensors Licensing Agents?, we have organised a panel for you to ask them some questions.
1pm - 1:45pm
Ian Downes
Clare Piggot
Adam Steel
Speaker TBC
Speaker TBC
LAW AND FINANCE - (TRADEMARKING & ROYALTY AUDITING)
In this half hour seminar we will give you the basics on trademarking, how to copyright, and how to avoid infringement for your IP. We will look at international trademarking as well, and the finance side of the Licensing industry, such as royalty auditing and revenue collection from agents, retailers and licensees.
1:45pm - 2:15pm
Victor Caddy - Founder
Victor Caddy has been an IP attorney for over twenty years and is founder of Etched a blockchain IP copyright tech solution, and I am The Victor IP Management.
Stuart Burns - Partner
Stuart is the founding partner of HW Fisher's Forensic Auditing team. With over 28 years of experience of royalty auditing in the Licensing industry. His clients include major licensors, TV & Film, musicians, publishing and tech companies.
TEA & COFFEE - 2:30pm - 3pm
LICENSING AT RETAIL - KEYNOTE
We hear from ??? of ??? who is the ??? for ??? and will go into how retailers work with brands, the licensing industry and also how Direct to Retail licensing works. How do retailers choose a brand to work with?, how far ahead do they license before products hit the stores, and are these licensed deals lucrative.
3:30pm - 4:15pm
Keynote Retail Speaker TBC
insert speakers bio...
THE LICENSING QUESTION TIME PANEL - (Back by popular demand)
To finish the day we have invited four brands to come and talk about the industry and give you the opportunity to ask them questions before we move onto the networking at the Spring Fling party.
4:15pm - 5pm
Francesca Ash
Editor
Rob Goodchild
Commercial Director
Speaker TBC
Speaker TBC
Speaker TBC
THE BRANDS RETAIL SPRING FLING
5pm - 11pm
BRANDS RETAIL UK Spring Fling 25 - SPONSORED BY TBC
@ TBC - (London)
5pm till 11pm
Back by popular demand - Our NEW Spring Fling networking party is open to everyone that can not attend the Basics of Licensing course. You can come for a drink and watch the Question Time Panel from 4:15pm. Drinks and Canapes will be served till 11pm. More confirmed details to follow.
ON SALE BEGINNING OF 25
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